I would have thought the biggest appeal of HD is "all American iron".I'm thinking a more "Easy Rider"/ "Wild Ones" mindset prevails judging from the HD garb sales. <<
https://en.wikipedia.org/wiki/Easy_Rider >>
This is the fabulously pricey "entry level" HD. At $4500 the upcoming 350 looks to be quite the bargain, assuming they can move them off the showroom. Historically both the shrinking customer base and the dealerships are very resistant to change. HD has put their name on several nice small bikes that have all failed at the dealership level, so there's a consistent pattern. In business if you don't grow, you die.
https://ridermagazine.com/2022/06/29/2022-harley-davidson-nightster-first-ride-review/2022 Harley-Davidson Nightster Specs
Base Price: $13,499 (Vivid Black)
Price as Tested: $13,899 (Redline Red)
Warranty: 2 yrs., unltd. miles
Website: Harley-Davidson.com
Engine Type: Liquid-cooled, transverse 60-degree V-Twin, DOHC w/ 4 valves per cyl.
Displacement: 975cc
Bore x Stroke: 97 x 66mm
Horsepower: 90 @ 7,500 rpm (claimed, at the crank)
Torque: 70 lb-ft @ 5,000 rpm (claimed, at the crank)
Transmission: 6-speed
Final Drive: Belt
Wheelbase: 61.3 in.
Rake/Trail: 30 degrees/5.4 in.
Seat Height: 27.8 in.
Wet Weight: 481 lb
Fuel Capacity: 3.1 gals.
https://www.businessinsider.com/the-rise-and-fall-of-harley-davidson-motorcycle-company-2020-2" But today, Harley is facing challenges reaching new customers. Without new riders, the company might slowly erode. "