Fuel cells are about 60% efficient, and I was surprised to find that Otto Cycle ICE engines can be 50%-60%
under the exactly right conditions. However, EV's can recover braking energy via regenerative braking, a trick it would be difficult to teach an ICE motor. A fuel cell Prius hybrid would be a slick rig.
And there's always the synthetic gasoline made from "recycled" carbon for the folks that can't give up "Ol' Betsy". The airline folks (synthetic JP4) will likely go that route as there's no polite or light way to store liquid H2 or high pressure (10,000 PSI?
) H2 on a 600 MPH aircraft. Liquid hydrocarbon fuels have amazing energy densities and are relatively user friendly.