Im not sure who the sales target is that they are aiming for, or if they are just jumping into an existing market to try to make a win. The people that have nostalgia for BSA aren't the 20's and 30's crowd that were the market share of sales back in the day. Those people are now over the hooligan stage of their life and probably aren't looking to relive those days, taking a leap 40 years back in time. Enfield, however, as mentioned, has been active for years and has a following or reputation, good or bad to everyone, but those people view our twins as a step up and were willing to buy.
I havent seen the Honda 350 single here yet. Perhaps it is gaining popularity and they are trying to hedge in.
I would be interested to see what these Indian Triumps are like.