There is always the question though weather there is something wrong with the price OR the income.
It's a perceived 'value for money'.
I bought a GL1500 because it was (and still is) the only bike that can comfortably take 2 weeks worth of clothing, tools, PPE and computer equipment that I need to go to work with.
The Sportster is in a different class.
It's hardly a 'pop in to town' runaround.
It's not able to tour with such a tiny tank.
It's not going to be used on track days.
I can't see them being commuted to work on.
What role does that leave for it?
How does HD market a $15k vehicle with no obvious function?
At $10k it could be advertised as 'Your first HD' and newer riders might actually go for it.