Instead of "premium" why not just call it the "expensive" model? I agree with AzCal Retired. If they plan to market it in India for anywhere near $8K, they should include a display stand and use it as window-dressing in their dealerships. At that price it could even be a hard sell in the US. While BSAs were popular during the 1960's I am not sure how many current riders remember the brand and would want to pay a "premium" price for the brand name.
I'm having a hard time understanding where Mahindra thinks they are going with the BSA name. It certainly looks, on the face of things, that they intend these for the Euro and NA markets and not for India sales.
- For one thing, there's that price, approaching twice that of an RE Interceptor.
- There's the announcements that they are looking to build these new BSAs in the UK.
https://www.bloombergquint.com/global-economics/mahindra-seizes-on-brexit-tumult-with-revival-of-bsa-motorbikes - And there's the fact that Mahindra can't sell bikes as "BSA" in India, because TI Cycles has legal rights to that name
https://www.fastbikesindia.com/default/mahindra-aims-neo-retroThis BSA rebirth has alternately been declared to be a recreation of the Gold Star, an Electric Motorcyle, a warmed over Mahindra Mojo, and more, ... it's hard to keep up with the twists and turns. At the end of the day, perhaps the only thing it will have in common with the machines from Birmingham, will be a few letters on the side in chromed plastic.
Even stranger than this convoluted BSA story, is the idea that the "Yezdi" name will have cachet anywhere except in India. Since the upcoming Yezdi ADV moto appears to be clearly targeted at the RE Himalayan, with almost no resemblance to the original Yezdis, I wonder why Mahindra doesn't just bring the machine out as another "Jawa"
https://www.rushlane.com/upcoming-yezdi-adventure-motorcycle-to-rival-re-himalayan-12413050.htmlhttps://en.wikipedia.org/wiki/Yezdi_RoadkingMeanwhile, I'm envious to see Indian made Jawas have made it to Prague. Czech girls are well known for their beauty, but I question the practicality of these frilly frocks for actual riding.
https://www.businesstoday.in/latest/story/life-comes-full-circle-anand-mahindra-as-jawa-bikes-return-to-czech-republic-after-90-years-278888-2020-11-17 I wish I could get one of these Classic Legends Jawas here in the US. I'll swap you a Harley for yours!