I stumbled across some USA specific sales figures in this Milwaukee Business Journal article from last July. In the past, I've found it difficult to find this specific information, generally all export sales are lumped together, so this tidbit was quite interesting to me.
https://www.bizjournals.com/milwaukee/news/2021/07/27/royal-enfield-north-america-sales-grow-meteor-350.htmlThe article states:
Royal Enfield North America sold 3,820 motorcycles in the fiscal year ended in March 2021, up 15% from 3,322 units sold the year before. In fiscal 2019, Royal Enfield North America sold 1,731 motorcycles.Here are some sales totals that I've found published for these years: ( RE Fiscal years go from spring to spring, for example March 2018 to March 2019)
Total Sales Total Exports Total US Sales
2019 822,724 20,825 ( 2.5% of total) 1,731 ( 8.3% of exports, 0.2% of total)
2020 656,651 39,188 ( 6.0% of total) 3,322 ( 8.4% of exports, 0.5% of total)
2021 600,888 ~28,500 (est.) (4.7% of total) 3,820 ( 13.4% of export, 0.6% of total)
In the article, RE's Sid Lal calls the Meteor 350 a "highway cruiser" that "contributed to 50% growth in its volume of exports from India in the second half of the 2020-2021 year." Clearly some of these were sold in USA, but I'm skeptical that this model was a big seller here, and I think one would be hard pressed to find many riders who consider it suitable for the highway. I can find break ups of total exports by model, but not specifically for the US market. I'll bet RENA is selling mainly 650s and Himalayans.
Elsewhere, I find it stated that "Royal Enfield is the most global acting Indian manufacturer and the only one active both in North America and Europe".
https://www.motorcyclesdata.com/2022/01/03/royal-enfield/ They are also selling in South America, Australia, and elsewhere, yet, the India market is, by far, their biggest customer. USA sales represent about half of 1% of total. We may be lucky to have access to these machines at all.