Maybe this has been posted before but I don't recall reading about it.
I'll admit, I allowed my rear wheel to get pretty dirty. In fact, I probably haven't cleaned it for over 1/2 a year so it was covered with dirt and chain lube. The spokes and rear hub were black so I decided the whole thing needed some cleaning.
I've had success using one of the orange cleansers so I started with that and some paper towels. Although it worked, sorta, most of the chain lube on the rim showed no sign of giving up its hold.
After 15 minutes of spraying and rubbing I got to thinking, "What is a good solvent for oil and grease that won't attack rubber?"
Acetone, MEK, lacquer thinner all will remove grease but they all will attack rubber and the thoughts of one of those fluids getting down thru the spoke nipples and on my inner tube weren't pleasant. Then it hit me. Disk Brake Cleaner. It kills grease and in small quantities won't damage rubber!
A short time later armed with a can of Disk Brake Cleaner and some paper towels, I dampened some paper towel with it.
One wipe and the offending oily deposits simply dissolved and disappeared.
Two strokes of the damp towel on a spoke and the oil and dirt vanished.
I will say I recommend wearing rubber gloves and doing this cleaning outside is a good idea. Although Disk Brake Cleaner doesn't have any hazard warnings and it isn't explosive, stuff that can do that much damage to oil and grease can't be good for the human body. Besides, the rubber gloves keeps the dirt off of your hands making clean up of your body parts easy.
Have fun and keep it rubber side down.