This article, complete with a breakdown of sales figures for all models, shows that Royal Enfield has substantially recovered from the crippling effects of the pandemic shutdown. After selling only 91 machines in April 2020, sales have recovered to just under 69,000 units for December of 2020. This number is getting close to the monthly sales they had in their best year, 2018, where some months sales topped 75,000 units.
https://www.rushlane.com/royal-enfield-sales-exports-break-up-dec-2020-12391248.htmlExport numbers are increasing, up to about 5% of total sales for 12/2020. I'm ignoring the month when India was totally shutdown and export sales beat domestic.
It's interesting to see that the Classic and Bullet 500 continue to be shown on the list of export models, with total sales for December 2020 of 771 units, down from 922 in November 2020, but up substantially from the year previous. I'm not sure how to explain this, since the press reports have been saying this model is discontinued, except for the Tribute Black, but wasn't that strictly a Classic? Perhaps these numbers simply reflect 500s that were already in dealer stocks?
Exports of Meteor 350 were 94 units for December and 251 for November, not a good showing. I'm personally not expecting US introduction to change these numbers much, but we'll see.