It's encouraging to see the Meteor gaining ground in India against it's biggest competitor in the segment, which is the Royal Enfield Classic 350 UCE, along with the Bullet and Electra 350 UCEs.
Comparing the sales numbers from March to those from last December, we see the Meteor gaining a bit of ground on the UCE machines:
All RE 350 UCE RE Meteor 350 (% of total RE 350)
December 2020 54,679 8,569 (13%)
March 2021 46,301 10,596 (18%)
Although the acceptance of Meteor is apparently increasing, the average India buyer still seems to prefer the UCE 350 machines at better than a 4:1 ratio.
We know from the India Moto press that release of a "J" (OHC 350) engined version of the Classic 350 is imminent. It seems reasonable to expect that this will replace the UCE version. We've also heard about the upcoming "Hunter 350", which is to be a sportier cafe / scrambler styled OHC 350. I wonder how RE expects to handle the transition from UCE to "J" engine. Let's hope they don't handle it like HD did when they introduced their Revolution engine in the V-Rod, or like Coca Cola did when they introduced "new Coke".
Seems to me like a good opportunity to start raising the price of the UCE models, while introducing the J engine versions at lower margins and let demand curve economics manage the most difficult bits of customer relations.
If RE engineers have done their job well, the "J" engines, even with more performance and superior technology, should be less expensive to manufacture than UCEs anyway, due to lower labor content.