Another analysis of why Harley Davidson are allegedly dying out
https://www.youtube.com/watch?v=0wlMHe2prU8
The guy does a pretty fair analysis, not as deep as fortnine...
The simple issue is that I don't know any rider under 40 who wants a HD. I don't know anyone who wants to pay that much for a technological dinosaur either.
My 87 FXRS had a full shopping list of upgrades - carb, pipe, seat, exhaust, brakes, ignition, shocks etc and was... meh, alright I suppose.
How do you sell an expensive HD to a 29 year old that wants fast, reliable thrills
You can't.
How do you sell a HD to a 50 year old that probably already owns one and goes out for a sunny Sunday potter, maybe 4000 miles a year... a bike that may outlast them?
Target should be mid/late 30 with disposable income and what's going to entice them? Certainly not clichés...
Straight line, traffic light domination. Power. The same as Corvettes, Mustangs etc. Brutal, rubber annihilating launches.
HD need a Rocket3 beating monster.
...or just stick to selling aftershave and toilet seats.