Author Topic: Royal Enfield Sales breakdown for March of 2021  (Read 454 times)

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axman88

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on: April 26, 2021, 06:36:07 am
Rushlane has published sales breakdowns for Royal Enfield's previous month of sales.

https://www.rushlane.com/royal-enfield-sales-exports-breakup-mar-2021-12400472.html

I find it very interesting to see sales data with this level of granularity.  It really lets one get a good overall picture of trends in market preferences.  I wish this was available from every manufacturer.  Does anyone know if the numbers listed as exports are retail sales, or represent numbers of machines delivered to dealers?

Exports represented about 9% of total production of around 67,000 bikes.  It's interesting to compare the percentage of total production for domestic vs export production for the various models:  (All numbers rounded to nearest 100)

                                      India                  Export
Classic 350 UCE         31,700    (52%)     700   (12%)
Other 350 UCE           14,600    (24%)         
Meteor 350                 11,000   (18%)     900   (14%)
500 UCE                                                       700   (12%)
Himalayan                    2,900    (5%)     1,900 (32%)
650s                                1,000    (2%)     1,800 (30%)    
                      Total         60,800             5,900

The Himalayan and 650 which are so popular in the export market are only a small slice of sales in the domestic market.

Interesting that, despite the many official announcements of its discontinuation, we continue to see a decent quantity of 500 UCE machines sold as exports in March of 2021.  I'll be surprised if this continues once the 350 UCEs are replaced with OHC 350 "J" engines.


Richard230

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Reply #1 on: April 26, 2021, 02:08:41 pm
I found it interesting that the Classic 350 UCE continues to be a hot seller in India, as well as the "other" 350 UCE models (whatever those are?), when compared with the new Meteor 350 line. It looks like RE's Indian customers are not quite ready to jump into the 21st century. Kind of reminds me of H-D's "Faithful".   ;)

I bet the current COVID-19 situation in India is not going to do anything to improve RE's motorcycle output this month.  :(
2011 Royal Enfield B5 500, 2018 16.6 kWh Zero S, 2016 BMW R1200RS, 2009 BMW F650GS, 2020 KTM Duke 390, 2002 Yamaha FZ1


axman88

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Reply #2 on: April 26, 2021, 04:30:27 pm
I found it interesting that the Classic 350 UCE continues to be a hot seller in India, as well as the "other" 350 UCE models (whatever those are?), when compared with the new Meteor 350 line. It looks like RE's Indian customers are not quite ready to jump into the 21st century. Kind of reminds me of H-D's "Faithful".   ;)
Indeed, When people inquire about my Royal Enfield Classic 500, I describe the marque as "The Harley Davidson of India".  There are many parallels, even beyond the riders.

The "other 350 UCE" on my list includes the Bullet 350 and the Electra 350.  I can't tell you what the difference is between these two, I assume the Electra is a premium trim.  I didn't break them out separately because we in the west are pretty clearly not very interested, 3 Electras and 0 Bullet 350s were exported in march.

With the Bullet 350 being the "most traditional", and more importantly, the lowest COST RE available, we might have expected it to be the highest seller, but the more retro styled Classic 350 has been the top seller for quite some time, even at an ~ 15% premium in price.  I think this shows that style is important, even in a practical transportation market.


axman88

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Reply #3 on: April 27, 2021, 09:34:47 pm
RE apparently raised prices in India across the board recently.  This article from the Hindustan times reported the new pricing on 4/17/21.   https://auto.hindustantimes.com/auto/two-wheelers/royal-enfield-bikes-now-costlier-in-india-updated-price-list-here-41618651450061.html

Pricing for the Classic 350 is missing from the Hindustan times article, but I found it elsewhere and added it. 

For my own reference, I'm going to post the entire list here:

Bullet 350 KS : ₹1,34,348
Bullet 350 STD : ₹1,40,829
Bullet 350 ES : ₹1,55,479
Classic 350 Std :  ₹1,72,466
Classic 350 Gunmtl Grey :  ₹1,82,825
Classic 350 Matte, Chrome :  ₹ 1,98,600
Meteor 350 Fireball : ₹1,84,319
Meteor 350 Stellar : ₹1,90,079
Meteor 350 Supernova : ₹1,99,679
Himalayan BS 6 STD : ₹2,01,314
Himalayan BS 6 Custom: ₹2,04,985
Himalayan BS 6 Pine Green, Granite Black : ₹2,08,657
Interceptor 650 STD : ₹2,75,467
Interceptor 650 Custom : ₹2,83,593
Interceptor 650 Special : ₹2,97,134
Continental GT 650 STD : ₹2,91,700
Continental GT 650 Custom : ₹2,99,830
Continental GT 650 Special : ₹3,13,368

100,000 Rupees are currently trading at right around US $1341.00, which means that RE machines can be purchased in India for the equivalent of $1800 for the cheapest, to $4200, for the most expensive ( plus fees ).   


Dexter

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Reply #4 on: May 21, 2021, 09:07:00 pm
RE apparently raised prices in India across the board recently.  This article from the Hindustan times reported the new pricing on 4/17/21.   https://auto.hindustantimes.com/auto/two-wheelers/royal-enfield-bikes-now-costlier-in-india-updated-price-list-here-41618651450061.html

Pricing for the Classic 350 is missing from the Hindustan times article, but I found it elsewhere and added it. 

For my own reference, I'm going to post the entire list here:

Bullet 350 KS : ₹1,34,348
Bullet 350 STD : ₹1,40,829
Bullet 350 ES : ₹1,55,479
Classic 350 Std :  ₹1,72,466
Classic 350 Gunmtl Grey :  ₹1,82,825
Classic 350 Matte, Chrome :  ₹ 1,98,600
Meteor 350 Fireball : ₹1,84,319
Meteor 350 Stellar : ₹1,90,079
Meteor 350 Supernova : ₹1,99,679
Himalayan BS 6 STD : ₹2,01,314
Himalayan BS 6 Custom: ₹2,04,985
Himalayan BS 6 Pine Green, Granite Black : ₹2,08,657
Interceptor 650 STD : ₹2,75,467
Interceptor 650 Custom : ₹2,83,593
Interceptor 650 Special : ₹2,97,134
Continental GT 650 STD : ₹2,91,700
Continental GT 650 Custom : ₹2,99,830
Continental GT 650 Special : ₹3,13,368

100,000 Rupees are currently trading at right around US $1341.00, which means that RE machines can be purchased in India for the equivalent of $1800 for the cheapest, to $4200, for the most expensive ( plus fees ).   

How is one supposed to read those numbers? For example, the last one for the GT650 - is that read as 313,368 (three hundred thirteen thousand three hundred sixty eight?  Weird comma points they use!
Past rides:
1966 Honda 65 Sport
1967 Honda CB160
1973 Honda CB750
1982 Honda V45 Magna - the most uncomfortable bike I ever did a cross country tour on!
1983 Honda CB1000
1995 Honda ST1100

Current ride:
1996 Honda ST1100

Prospective new ride:
2021 Royal Enfield Stellar Blue Meteor 350


axman88

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Reply #5 on: May 22, 2021, 06:56:56 am
How is one supposed to read those numbers? For example, the last one for the GT650 - is that read as 313,368 (three hundred thirteen thousand three hundred sixty eight?  Weird comma points they use!
Yes, it's crazy!  Why don't they do it the way WE have been taught?

https://en.wikipedia.org/wiki/Lakh#:~:text=A%20lakh%20(%2Fl%C3%A6k,scientific%20notation%3A%20105).