Unofficial Royal Enfield Community Forum
Royal Enfield Motorcycles => Bullet with the UCE engine => Topic started by: kaarigar on July 12, 2011, 03:07:54 pm
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http://www.hindustantimes.com/Royal-Enfield-to-set-up-2nd-plant-near-Chennai-by-2013/H1-Article1-720206.aspx
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What a world. The electrons in this news release are not even dry.
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Here is the full news release as mentioned by brother kaarigar
Royal Enfield announces new plant in Chennai
Chennai, July 12, 2011:
Royal Enfield has undertaken to expand its current production capacity owing to the growing demand for its motorcycles worldwide.
Being one of the first auto companies that entered Chennai in 1955, at Royal Enfield, we are pleased to announce that the new plant will also be in Chennai. Today, the Tamil Nadu Government has allotted us land at the SIPCOT Industrial Growth Centre, Oragadam for building the new Royal Enfield plant.
The proposed Royal Enfield plant, spread over 50 acres, is slated for completion by the first quarter of 2013. Once completed, the new plant will increase Royal Enfield’s current capacity of 70,000 units per annum to 150,000 units per annum. The new plant will be equipped to produce the entire product range of Royal Enfield motorcycles.
For Royal Enfield, expanding in Chennai comes with several advantages. Proximity to our existing plant in Tiruvotriyur will bring synergies for the supply chain as well as our existing human capital. Further, Chennai’s growing importance in the global automotive industry combined with the effective auto- eco system at Oragadam will augment our growth curve.
About Royal Enfield:
Royal Enfield has been a pioneer of powerful four stroke technology in India since 1955. It is one of the oldest motorcycle companies in the world and is a division of Eicher Motors Limited. With its manufacturing base in Chennai, India, the company offers a variety of models catering to the needs of the traditional segments, the enthusiasts, the leisure bikers and the urban youth. Royal Enfield brand stores allow for pre‐purchase product experience and intimacy thereby offering a unique motorcycling experience to all customers by bringing to life integrated brand values.
Royal Enfield’s domestic line‐up includes the Bullet 350 UCE, Bullet Electra UCE, Classic 350, Classic 500 and the Thunderbird Twinspark. Internationally its motorcycles are exported to over 30 countries across the world including the USA, Japan, UK, several European countries and the Middle East.
Royal Enfield also organizes and supports many enthusiast activities, events and rides across the country, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the country and the Himalayan Odyssey, the largest motorcycle ride over some of the toughest roads and highest mountain passes in the region of Himachal and Ladakh.
www.royalenfield.com
About Eicher Motors Limited:
Eicher Motors Limited, incorporated in 1982, is the flagship company of the Eicher Group in India and a leading player in the Indian automobile industry. Its 50-50 joint venture with the Volvo group, VE Commercial Vehicles Limited, is involved in business activities ranging from design, manufacturing and marketing of reliable, fuel-efficient commercial vehicles of high quality and modern technology to manufacturing engineering components and providing engineering design solutions. Eicher Motor’s two-wheeler division manufactures and markets Royal Enfield motorcycles.
http://www.eicherworld.com
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Bodes well for a better supply of the B5 in the future.I couldn't help but chuckle at the assertion that "Royal Enfield has been a pioneer of powerfull 4-stroke technology".
Sorry guy's. :o :o :o :o
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Let's hope the new plant will allow RE to fully cast off all the electrical gremlins.
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It is all relative. I am glad you noticed that however. I will remove it before I send the release out to US sources
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"exported to over 30 countries across the world including the USA, Japan, UK, several European countries and the Middle East. "
Lol... once again Canada has been relegated to the "...and the rest" category, just like poor old Mary Ann and the Professor on early Gilligan's Island shows.
I hope to some day tour the manufacturing facilities in India, but need to find that pot of gold at the end of the rainbow.
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Good news! I can stand if RE is blowing their own trumpet, as long as they´re go on improving the product.
So that´s the factory where the cafe racer shall be build, and maybe the twin aswell in the distant future. I´m looking forward to it!
What a world. The electrons in this news release are not even dry.
:D ;D ;)
"exported to over 30 countries across the world including the USA, Japan, UK, several European countries and the Middle East. "
Lol... once again Canada has been relegated to the "...and the rest" category, just like poor old Mary Ann and the Professor on early Gilligan's Island shows.
"Sight"....yeah, Germany is a RE-restcountry, too. Given the fact that I see a fellow RE-rider once a month, that´s right ;D
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Bodes well for a better supply of the B5 in the future.I couldn't help but chuckle at the assertion that "Royal Enfield has been a pioneer of powerfull 4-stroke technology".
Sorry guy's. :o :o :o :o
It's the technology that's powerful, not the engines ;)
Scott
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The full sentence is -
"Royal Enfield has been a pioneer of powerful four stroke technololgy in India since 1955."
The statement implies that, IN INDIA Royal Enfield has been a pioneer. Perhaps a bit of a background could help. When India got independence from British in 1947, there was practically no technology, no industry. In the next few years, very few companies started making things. In those early years, Royal Enfield made the biggest and most powerful motorcycle in India. For the next several decades, Japanese companies gradually came and started to make smaller engine motorcycles 100cc, 150cc, 250cc as compared to more powerful 350cc of RE.
Four stroke is just type of engine of RE as compared to two stroke engines.
So for me, there is nothing incongruous in the statement ;) !
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I did add Canada to a prominent place in the slightly revised news release going out to US press. Can't take a chance with our neighbors to the north, they might invade someday.
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no fear of that Kevin, we like it up here just fine
besides we've been there done that... ;D
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no fear of that Kevin, we like it up here just fine
besides we've been there done that... ;D
LMAO ;D Brilliantly put !
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In those early years, Royal Enfield made the biggest and most powerful motorcycle in India.
I think it's still the biggest most powerful bike made in India, no?
Scott
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The Harley 883 probably beats it a little on power and I think the ones sold in India are also assembled there (if that counts?).
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That's like saying Hondas are made in the US/Canada. They are, but they're not American ;)
I read a post some time back, may have been another board. An Indian fellow was looking for hot rod mods for his new UCE. Some people chided him and said he should have just bought a bigger bike from another company. He politely explained that he lives in India and the taxes on imports nearly double the price of every imported bike. a ninja 250 is a status symbol there. He was not rich and while the rest of the world may consider the Bullet as anything from a toy to a midsize bike, as far as Indian made bikes go, it's the biggest, baddest option there is.
Lots of pride, lots of common sense. I really enjoyed his post.
I'm guessing they have other manufacturers but it seems RE is both an every day item and simultaneously a marque with rich history and proud owners. Not many brands anywhere can claim that.
Scott
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Well said. I take great delight in the nationalistic pride that many Indians have. We could use a bit more of that here. In India the two wheeler market is enormous. North of 10,000,000 units a year. (that is not a mistake it is in the millions). They are also putting about 12,000 new cars a day on the roads in India. The numbers are staggering. Anyone that makes cars is in India.
Most of the bike manufacturers make over a million bikes a year. Most are 100-150cc. All are used as basic transportation. The Bullet is seen as a status symbol yet is affordable for the middle class. They only made 53,000 last year so we are only an asterisk when you see market penetration figures. We could make 200,000 bikes and still be tiny by comparison.
The entire concept of leisure biking is very new in India and RE is totally responsible for developing it. They currently own the market. They are also acutely aware that it is theirs to lose. Everyone else is trying to get a piece of the market including Harley, Triumph, Victory etc. They are fumbling at present. India is a unique market and is not like any other market in the world. However they will all figure it out sooner or later, Their bikes are expensive beyond reason given the trade restrictions but as they all start to manufacture there it will come down. If RE continues to improve and introduce new models they will continue to have a hometown advantage. They will have to earn it, but I think they will. The commitment and investment in both dollars and human capital is enormous. Who else in the world is expanding capacity as fast as they can?
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I read a post some time back, may have been another board. An Indian fellow was looking for hot rod mods for his new UCE. Some people chided him and said he should have just bought a bigger bike from another company. He politely explained that he lives in India and the taxes on imports nearly double the price of every imported bike. a ninja 250 is a status symbol there.
He was not rich and while the rest of the world may consider the Bullet as anything from a toy to a midsize bike, as far as Indian made bikes go, it's the biggest, baddest option there is.
Lots of pride, lots of common sense. I really enjoyed his post.
I'm guessing they have other manufacturers but it seems RE is both an every day item and simultaneously a marque with rich history and proud owners. Not many brands anywhere can claim that.
@Scott:
+1, That sums it ALL up ;D !
@Kevin:
+1 ;) !
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Yes national pride and brand loyalty. We do have some of that here. Funny story...
A friend of a friend was in a pitch meeting HP was giving to Harley Davidson. HP was really talking up their incredible "brand loyalty". The Harley folks politely listened and then said something like, "When you get a few thousand customer who have tattooed your corporate logo on their arms, you let us know."
Scott
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Yes national pride and brand loyalty. We do have some of that here. Funny story...
A friend of a friend was in a pitch meeting HP was giving to Harley Davidson. HP was really talking up their incredible "brand loyalty". The Harley folks politely listened and then said something like, "When you get a few thousand customer who have tattooed your corporate logo on their arms, you let us know."
That's funny! But as a 20-year HD owner/rider I never felt all that comfortable with the tatoo uniform wearing hogboys. The HOG breakfasts were exercises in some pretty biased fanboys of HD. Lots of bacon, too! :D