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In the full-page article, titled "There Goes My Hero", the author talks about various countries around the world using many more motorcycles for transportation than the U.S. He mentions that India is the largest motorcycle manufacturing country in the world, selling 17.59 million motorcycles in 2016. He then says that India is starting to manufacture larger models, with Royal Enfield, leading the pack when it comes to 350cc and 500cc models. He talks about the history of RE and the Bullet and then says that RE manufactured 700,000 bikes in 2016, more than BMW, KTM, Triumph and Ducati, combined. He then talks about Bajaj, Mahindra and Hero, which sells 7 million motorcycles each year, most of which are under 250cc. He winds up with Indian companies buying old English brands, like BSA, and implies that India will start to expand into the world market and will soon be a major influence on motorcycle sales throughout the rest of the world.