I've never lost a business through fire, but my family has lost a home through fire and it is one of the worst things that can happen. It's psychologically devastating to see everything that you've worked for go up in smoke right before your very eyes. In the case of this dealership, their customers also have lost bikes and an important cog in their community. If it was arson, it would have to be someone not connected to the business because without insurance there is no motive on the owner's part.