AMF built a lot of different stuff. everything from Bowling Balls to bicycles to snow mobiles, and Industrial parts. They knew how to modernize. And at a time when profits from industrial sales were high, they had deep pockets. Their quality really was not any worse than than the quality of any other motor vehicle built in the states during that era. They modernized the production line. made parts for less money. and popularized the accessory and dealer add on line like saddle bags. trunks etc. Yes it is true, if not for the influx of cash and modernization the company would have gone the way of the Studebaker. They taught Harley how to think ahead and make stuff that people actually wanted,