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Author Topic: Royal Enfield Makes ‘Big Push’ Into U.S.  (Read 384 times)

oTTo

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Re: Royal Enfield Makes ‘Big Push’ Into U.S.
« Reply #15 on: May 27, 2016, 02:29:49 pm »
Here is a link to an article by Motorcycle.com regarding the RE Big Push into the U.S. market.  Doesn't sound all that big to me.  But if you want to join the push they are waiting for your call.   ::)   
http://blog.motorcycle.com/2016/05/23/manufacturers/royal-enfield/royal-enfield-looking-expand-dealer-network-north-america/

They started selling in central Europe at a coffee maker "Tchibo" (bit like Starbucks) ...not sure which counties are included, i think mainly Germany, Austria maybe Switzerland....

The coffee maker would sell you a bike which you would pick up at the RE dealer. What to think of that, they may win some new customers or turn themselves into a joke.
« Last Edit: May 27, 2016, 03:42:41 pm by oTTo »

firecaptp7

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Re: Royal Enfield Makes ‘Big Push’ Into U.S.
« Reply #16 on: May 27, 2016, 06:15:23 pm »
oTTo isn't kidding ... AND you get a free helmet and a 4 year warranty!
http://www.microsofttranslator.com/bv.aspx?ref=SERP&br=ro&mkt=en-US&dl=en&lp=DE_EN&a=http%3a%2f%2fwww.tchibo.de%2froyalenfield-c400067810.html
It says Germany has 85 dealers and Austria has 15 dealers.
« Last Edit: May 27, 2016, 08:26:23 pm by firecaptp7 »

Kevin Mahoney

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Re: Royal Enfield Makes ‘Big Push’ Into U.S.
« Reply #17 on: May 27, 2016, 07:04:48 pm »
Interesting concept.
Best Regards,
Kevin Mahoney
President
Classic Motorworks
www.classicmotorworks.com
www.cyclesidecars.com

Ice

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Re: Royal Enfield Makes ‘Big Push’ Into U.S.
« Reply #18 on: Today at 12:33:12 am »
 And fitting too in a back to the roots sort of way. They sold a lot of tea and some coffee to the riders at the Ace Cafe back in the day or so I am told.

 Riding to the Cafe for a coffee 1962

Going to the cafe for a ride 2016

Customer: 16 ounce triple Americano please.
Barista: would you like room for cream or whip on that ?
Customer: no thanks but I'll take a CGT on the side.
Now that is ironic.  ;)

 If it puts more Royal Enfields under the butts of more riders than I am all for it. Sooner or later they will want service and parts and accessories.
 That's another opportunity for a dealership to open or an existing one to take on the line.

 



« Last Edit: Today at 12:42:10 am by Ice »
I can break it better,,,,at night, in the rain, on the trail,, 20 miles from nowhere.

REA #136

"TIMEX", the '06 Iron Barrel Military that takes me everywhere I want to go... and some places I shouldn't.