I was at the NYC motorcycle show with Chuck D the other week and spent a little time at the RE booth. My dealer was there, along with I believe Rhett (?). Anyway, I overheard some people talking among themselves about RE's and answered some questions and even dispelled a couple myths about reliability.
Later on, while in line for the bathroom, a woman walked out (I didn't notice at first, because that's normal here in swingin' NY) and the guy in front of me turned around with a bewildered look on his face. He then asked me if I had found my next purchase, and my honest answer was that the show made me feel even better about the bike I already have. When he asked what it was, and I told him, he kept telling me what a piece of junk it was and how the drum brakes wouldn't stop it. I was like, "Buddy, I'm telling you the bike is totally reliable and the brakes are fine." He just wouldn't hear it.
I didn't even ask what he rides because at that point I just didn't care. Made sure to put at least a couple of urinals' distance between us.
I think RE's best advertisements are word of mouth from owners and -- let's not forget -- the bikes themselves.
Jeff