Storage. Easy way to take stuff on a ride. Throw a good looking, well integrated, saddle bag over the saddle. A wind busting wind screen. That's it.
Customers shouldn't have to re design heads, combustion chambers, air intakes to get the engine's inherent capability to show up. Something is wrong. Stupid is a strong contender.
Entitlement is a disease. The Brit industry had it bad. BSA named their motorcycles "consumer durables". Sounds like washing machines. In the real world, form follows function. If you want it run like a Lightning bolt, you might have some form, but it better function. Saying it looks like an Interceptor from the sixties isn't enough. The bike has to run, in today's market, as if Interceptor is a good descriptor of the machine's character, by today's customer. Entitlement means you believe you can release a machine that doesn't measure up, but you want people to dress up like it's 1965 and by the way, here's a motorcycle to go with your hip ensemble. They ought to be making clothes, not motorcycles.
A passion for making a strong motorcycle is the essence. If you build the essence into the machine, you don't need marketing gimmicks. Buy one so you can pretend you're in London is a sick reason to sell and buy a motorcycle. Entitlement is just another mental disease.