It looks like it has a lot of "Russian" designed into it.
In other words, it isn't a sport bike or really even a road bike.
It's more like a "can take on anything nature wants to throw at it" bike.
That doesn't mean it is a high quality machine. Just that it is hell for stout, "don't bother going around an obstacle, just go right thru it" design.
I think Ural owners know what I'm talking about.