In the U.S. the Royal Enfield is a niche bike that sells mainly to folks with nostalgia for "the way things were". Here in Latin America it is a step up from the ubiquitous 100-150 CC "people's bikes" used by the masses as a primary means of transportation. There's VERY LITTLE to be had in the "mid range" size - and the big bikes (over 500 CC) are priced out of the range of the middle class. The closest competitor price wise here in Colombia, for example, is the Suzuki GS500 which retails this month for $15,050,000 compared to $13,350,000 for the Rumbler 500 or $11,950,000 for the Rumbler 350 or $12,???,000 for the Classic 500 (C5 in the US). If one steps down to the 200-250 CC class then there's the Avenger 220 (for around $7,000,000) the Bajaj Pulsar 200 NS for around $7,500,000 and the UM 200 for close to the same money. But none of the 200-250's have the torque or stability of the RE bikes. Lal has a good idea of what it take to fill in that niche between the small "popular" bikes and the big "gotta have $$$$$" bikes. It's a completely different ball game when you're outside of the US of A.