The new Gear Up retails for $16k.
Comes with EFI fuel system. All wheel disc brakes.
I haven't seen many used ones either.
They haven't been available long enough for a sizeable used market yet. However, I've already seen 2 2014's up for sale over on the Soviet Steeds web forum. I've got a 2010 model and she's been quite reliable for me.
I took a gander at the 2014's a couple of weeks ago when the Ural Demo Tour stopped in Ft. Collins, CO. The bikes are getting better every year. My 2010 is greatly improved over the 2003 model I used to own. The 2014's are again probably a magnitude better than my 2010.
Unfortunately, with quality and reliability comes price. I doubt I'll ever be able to afford to buy a $17,000 bike. Guess I'll just have to settle for my oldies and my Royal Enfield.
Cheers,
Dan K.