It is not just the UCE that saved the company, but the vision of a 30 year old
business graduate (and owner of the brand), who was passionate about the brand,
that did the trick. Before Siddharth Lal took over the reigns of RE India, the company
was running into losses. He immediately brought in, industry's best known names, into
the company and improved over the existing quality. Then RE came out with a flurry of
models Electra, Machismo, Thunderbird etc. and by doing away with the points ignition,
for the first time in 50 years, and working simultaneously on newer engines, such as AVL
and UCE.
Currently all its models whether sold in India or elsewhere run on UCE platform. And for people
who may not be aware, India has the most strict norms for pollution, as least when the vehicles
roll out of the factory !! And all heritage models, still share the roads with the new ones, simply
because its a heritage model, and a Bullet at that !!