There are several different kinds of valve rotator systems that have been around for years.
One system allows the valve to be free of the valve spring retainer when the retainer and spring is compressed. This allows the valve to rotate by forces induced into the valve by engine vibration.
Another system uses balls or rollers to support a lower end valve spring retainer and sometimes has another set of spring loaded balls in the upper valve spring retainer.
When compressed the upper retainer rotates the valve and the valve spring slightly.
Of course there are others like the one in the video.
I think that one may have been unintended although I don't know for sure.
It appears that at certain frequencies there is a brief moment where both ends of the spring may be unloaded as the springs starts to 'float'. During this short time, engine vibration causes them to rotate one direction or the other depending on the frequency.
Then there's Royal Enfield who felt that in moving both axially and rotationally the valves might be confused and loose their sense of direction so they just stuck with the axial movement, this being the most important of the two.
Nothing beats old time engineering, I say.