Interesting..... I had always assumed, I guess naively, that there was some kind of consignment arrangement, backed up by a surety Bond or contract between the Dealer and Manufacturer/ Distributor etc? So, the dealer has to lay out all of the Money, either his own or through a loan to purchase the Bikes first? The Manufacturer or distributor sells the bikes to the dealers?
It would seem that the dealers are taking on a large part or most of the risk? The manufacturer sells the bikes to a distributor and takes a profit. The distributor sells the bikes to the dealer, and takes a profit, Then it is up to the dealer to retail the bikes at a profit? Man, how do you do it when you have to take out loans and pay interest? How many bikes can you sell !?
Wouldn't the manufacturer be in a better position to assume more of the risk? They would most likely be in a better position as far as capital goes, for things like marketing and etc.? These maybe stupid questions, but..........
Gashouse, Vehicle dealers are seldom a franchise in the manner of the McDonald's business model. We have a much greater degree of autonomy. The down side is that we assume more of the risk. Believe it or not, this also keeps down the retail cost. The more involved the parent company gets, the higher prices get. For instance: car dealers are more closely allied with the parent manufacturer. The manufacturer can enforce greater co-op advertising involvement. Meaning, the dealer pays more for advertising that "benefits" him, with little or no control over content or frequency. This is passed on to the consumer in the form of a higher price. When a manufacturer offers 0 % financing, or $1,000 rebates, these costs are built into the price of the vehicle. That 8% financing you are not paying is actually built into the cost of the vehicle. The manufacturer cost is pumped up to cover the cost of the finance subsidy. Example: Buy a $10,000 car with a 10% loan for one year. You pay $$11,000. But wait! You got 0% financing! Well guess what, that car will be offered at $11,000, or you will not have any room to bargain down to $9,000. No matter what, you are paying the interest. It works the same way with rebates. If the manufacturer were to put cars or bikes in the dealerships, prices would rise to cover that cost of doing business.
Speaking as a dealer, and a crabby old fart, I would not want to relinquish that much control to a faceless corporate business model. Harley Davidson and Subway force their dealers to remodel every 3 to 5 years. If you don't have the money to remodel you lose the franchise.
Most of the things people "KNOW" about running a store or dealership are illusions. Things are much more complex than a simple mark up from basic product cost. ALL the other costs of doing business are tacked on to that basic cost. Then the new adjusted cost is marked up to pay taxes and employees. And finally, what is left over HAHAHAHAHA! supports the dealer's family. All of this presupposes a retail price low enough that the product will actually sell in your market area. As you can see from that Craigslist ad, that is not always the case.