I didnt look too closely at pricing when I bought mine because I knew I wanted it, but I agree with the other posters that after owning this bike a while, this is an overpriced bike for what you get and the quality level. The other good point that was made is that if it ends up being the same price as a Bonneville (The other bike I was seriously considering) its obvious what way to go.
If they're going to increase prices, they should be giving consumers something for it:better quality, more power, more reliability, or heck, even accessory vouchers.