I felt like I did a ton of research online when I decided I was going to get my first motorcycle. The price, to me, was an obvious advantage that the RE had over the other bikes I was interested in. The Triumph Bonnie, Moto Guzzi V7, and HD Sportster were all solidly $9000. The RE G5 was $6000, significantly a third of the cost of the others I would have been interested in. And I just wasn't interested in any of the Japanese stuff - I recognize that the quality is great and all, but like others have said, I just love that vintage look.
So once I found RE (I had never even heard of them before!) I was completely satisfied with the price and look of the product. So then I started reading all kinds of reviews online, which were all really favorable. Especially the whole Jay Leno thing, which just really tipped the scales and made the decision for me.
The dealer did have a slightly used, couple year old black Bonnie in his inventory, which would've cost me about the cost of my new G5, but by that time I was already in love with RE. Plus when I looked at cost of accessories on Triumph and HD's website - hell no! I really think RE makes motorcycling, and creating a cool individual style, much more affordable.
So as far as price goes, I think as long as RE doesn't "have" to raise them much more, they're right on target. And with the advent of the new management, that dude who came from General Motors, we can expect to see even greater quality controls. Maybe in four years, when I have my G5 paid off and I'm ready for something a little bigger and more powerful, RE will be releasing some new parallel twin 750cc Meteor?! I'm excited to see the company grow.